This case is about one of the world’s largest producers of potato specialties company based in India. The company leases plots for farming and has 2500+ plots spread across an area of 5200 +acres. Earlier, they used to record farm data manually, thus creating multiple inconsistent entries. A check on practices such as dehaulming & rouging, adoption of right package of practices & the right inputs and visibility of field activities were serious challenges faced by the company. The company was on the lookout for a complete farm management solution to resolve its various issues.