How traceability ensures that labels tell the true story?

They say don’t judge a book by its cover, but does this also apply to food products? While you may know exactly what it is that you’re buying, the extra information that is printed on the packaging always helps you get a better idea of what you’re really consuming.

This is why labels will usually work better than advertising hoardings when it comes to food products. The conscious consumer is more concerned with whether the tea they’re consuming is really from Darjeeling, rather than the flavour of the day celebrity who’s advertising the product.

The bond of trust between the consumer and an agribusiness is often built on these labels, since it tells the consumer the complete story of the growing, harvesting and production cycle. But how can an agribusiness ensure that the labels are telling you the truth, the whole truth, and nothing but the truth?

Ensuring compliance with the strict measures of agricultural institutions across the world is not an easy task, however once a business can present comprehensive data on all its processes, compliance can help a food product become an international sensation with consumers from distinctly different geographies.

One case in point is Sahyadri Farms, who wanted to export their grapes and were faced with the challenge of meeting the strict requirements on traceability, compliance and quality control set by exporters. This is where they turned to technology for the solution and decided to partner up with CropIn technology solutions.

The result was a resounding success. CropIn helped them capture data and visuals at all levels of production, from pre-sowing to shipping. This ensured adherence to Good Agricultural Practices (GAP) and other international compliance standards.

The technology solution also ensured that consumers could verify for themselves whether the label was telling a true story. Barcodes were generated for each inventory unit, letting a consumer anywhere in the world trace back each product to the farmer and land where it was grown.

Today, Sahyadri Farms is one of the biggest exporters of grapes in the country, selling products to countries across the world. What’s even better is that it has built its product around traceability, ensuring that there is never a compromise on quality and product information, regardless of whether the enquirer is a government organization or the consumers themselves.

As far as trust goes, a person in Portugal who just bought grapes grown by Sahyadri Farms can trace it back to the individual farmer in India who nurtured the plant. That’s visibility, transparency and consumer knowledge, the cornerstones of building a better relationship between agribusiness and the consumer, all streamlined and presented to your customer.

This bond was solidified thanks to Smartfarm, CropIn’s flagship product which captures crop data straight from the fields and saves it in the cloud. From there, the agrubusiness can present all the relevant information to whoever is asking.

Featured Products: SmartFarm   mWarehouse

Agriculture To Agri-Tech

The world population is growing to upwards of 10 billion people by the middle of the century. This growth combined with the accelerating urbanization will require the agricultural production to double. To succeed, we need smart solutions from farm to fork for healthy, fairly produced, and sustainable food, feed and fibre.


In India, over half the population is dependent on agriculture, which contributed to 16% of GDP in 2016-17. It is here, in a sector that essentially provides sustenance to the entire country’s population, that the use of technology can be the most pervasive and beneficial.


Technology devised specifically for farming and agriculture is still in a nascent stage, with most agri-tech companies having been founded and funded in the past decade, and it will have a catalyzing impact on the  agrarian sector. Agri-tech channels innovation to provide predictive capabilities that can help farmers be prepared in advance to mitigate any potential risks.The utilization of technology such as Big Data analytics, Artificial Intelligence, Geo-tagging and Satellite monitoring  ensures meaningful  insights  to stakeholders at different levels of the agriculture ecosystem.


Once a farm is digitized, all its operations become traceable, quantifiable and transparent. Data is constantly being collected across the chain, and this means that the interested party can assess what are the pain points being faced along the whole value and supply chain. Advancements in computing capacity help process the data in minimal time, ensuring that analysis and subsequent action can be taken quickly and decisively.

Agricultural companies are increasingly leveraging this data  to achieve better yields and outcomes for themselves and their customers. The benefits will also  spill over to the retailers and consumers, who can easily verify the authenticity and quality of what they’re buying and selling.

To find out more about how technology  is revolutionizing farming, kindly register for the Webinar on ‘From Agriculture to AgTech’ on December 7th, 2017 at The live webinar will be  presented by Mr. Bhavesh Barot, Associate Vice President (Sales and BD) at CropIn Technology Solutions.


CropIn Technology, a leading agri-tech company based in Bangalore, provides SaaS based services to agribusinesses globally. CropIn enables its clients to analyse & interpret data and derive real time actionable insights on standing crop and projects spanning geographies.

The company has digitized over 2.1 million acres of farmland, enriching the lives of 500,000 + farmers while working with 125+ clients.


The Next Gen Farming

Agriculture in India is considered as a primary activity because a large chunk of the population in India depends on farming for their livelihood. According to a leading daily, Agriculture accounts for 16% of the GDP and more importantly, 60% of India is linked to Agriculture and despite of being a primary activity or an occupation, and if given a chance farmers are ready to quit farming because of various problems that they have to face. In the same context, the whole ecosystem connected to farming is getting affected. Harvest and post harvest loss of India’s major agricultural produce is estimated at Rs 92,651 crore, according to data published by the Ministry of Food Processing Industries recently. This is almost three times as high as the new budget for the agriculture sector, which has seen an increase of 44% from Rs 24,909 crore in 2015-’16 to Rs 35,984 crore in 2016-’17.Information and communication technology(ICT) in agriculture offers a wide range of solutions to many of the agricultural challenges faced by the industry. Real-time visibility, methodologies, policy support etc. are all key components of ICT.

How can CropIn help???

CropIn is an Agtech business solution provider who is not only focused on providing solutions to agricultural sectors such as Contract Farming, Organic Farming, NGOs, Agro Chemicals Companies etcetera but also has a clear vision of making agriculture digitally smart..

As a company we want to digitize each farm, making every farm traceable and our mission is to increase per acre value for growers.As all of us know that agriculture is the most undigitized sector of an economy and the increased use of smartphones and internet on mobile we design solutions for our clients so that they can manage their people, handle their process and increase the production.According to a study done by Boston Consulting Group by 2020
about 315 million Indians living in rural areas will have access to mobile internet. The kind of solutions we have are cutting edge in the field of agricultural technology which is easy to use and gives accurate information because gone are those days when pen and paper were used to assimilate data as that never yields required results.

Smart Farm is our buddy

The farming technology that the company has come up with, provides end to end ICT solutions. Smart Farm as a tool is an eye opener for the farmers, wholesalers, importers, exporters, stakeholders and other segments that tie up with agriculture. Smart Farm provides both web applications and mobile applications to manage the farms in an efficient way. Gone are those days when a field officer used to visit a farm and update its information days later. So our farming technology makes work easier for people at all level working in an organization without affecting the results.

Imagine a field officer just walking around a field and actually able to calculate the field size. This in return not only decreases the amount of work done but also gives the accurate information rather than just relying on statements. With the help of this tool, the company can manage the three Ps i.e. People, Process and Productivity which constitutes the overall growth of a company.

People: This farm application manages whether the activities given to the field officers are completed on time. Now the question comes how would this help in growth.?? Well, the answer is very simple actually. If these can be managed within the reach of our hands then the management has the clear visibility on what is happening in the fields even if they are sitting kilometres away from the farms. Visibility in return gives maximum profit as the percentage of incurring loss decreases.

Process: With the help of this tool the communication among the management, field officers and farmers becomes more easier. Management can convey the package of practices to farmers and can also track whether it is being followed or not. This intelligent application also lets the management know if a crop is affected by pest infestation or any disease. So in case the crop is affected the field officer during his visit can simply take a photograph or the farmer can even do so and upload the picture using the smartfarm mobile application. The moment it reflects in the dashboard of our smartfarm web application, concerned team can look into the disease and give the advisories accordingly, which would reflect in the mobile application. So this is not only saving a lot of time but also preventing the crop from getting damaged. Imagine those days when if a crop was infested, farmer would have to call the field officer or any concerned person and describe the infection. By the description, either the advising team would give the advisories or wait till the field officer visits the farm, take down the details, comes back and explains the problem. In this whole course there is a high chance of that crop getting damaged and incurring loss. So why not simply update the process and get things mended as soon as possible.One of our valuable client Mr. Bhaskar Mondal from Palishree Limited says “The Smartfarm and Smartsales have been a part of our endeavors for a while now, specially concerning our organic division. The applications thoroughly helps us in our inventory management and produce traceability . It also simplifies processes of our sales team and that’s a good thing. I will recommend CropIn Technology for their time minimization and value maximization approach.”

Productivity: Now the questions comes that how would an application increase productivity?? Well, the answer is really very simple. Imagine if a company is fully optimized as far as people and process are concerned will that organization not be getting maximum production? Well yes it will, because if the risks of the crops getting damaged decreases, visibility on activities of people increases that would directly affect the productivity. Another very respected client of Cropin, Mr. Sanjay Nandrajog from Field Fresh Foods(Del Monte) says, “Field Fresh being a part of Bharti Group, it was evident for us to look towards technology as a part of our endeavors where involving farmers, customers and others are important. Today sitting at my desk , I can manage my farms, my 3000 farmers, get our harvest prediction, plan my orders and basis these, predict future planning. Most importantly, traceability comes to my customers. CropIn is our partner, as we plan to scale from 3000 to 8000 farmers. Their solutions form our backbone of farm advisory and consulting. The benefit of CropIn to us is not only for us but our farmers, production team, extension and customers.”

From the CEO’s Desk…

Dear Clients and Partners,

Thank you for your continued confidence in Cropin Technology Solutions. On behalf of the entire company, I can tell you that we are motivated and inspired by the opportunities that you give us to help you succeed. Delivering results that exceed your expectations is our top priority.

 Working towards our mission ‘To increase per acre value’ and vision ‘To make every farm traceable’ we have digitized over 1.4 million acres of farmland, enriching lives of over 500,000 farmers along with 84 clients last year. By 2022 we envisage to impact 20 million farms through technological interventions. 

In this coming financial year, CropIn ensures to deepen its solutioning capabilities in the field of Remote Sensing, Farm Data Science, machine learning and Artificial Intelligence and create innovative solutions to solve the Ag-Industry undelying challenges. With your valued patronage, CropIn aims to collaborate with many more enterprises across the world, position itself as the ‘go to’ partner, and create new solutions, where technology interventions improve business outcomes and farm efficiency. 

 Krishna, CEO, CropIn Technology 

Technological advancements, rewriting rules of agriculture productivity & ecosystem

With close to 50% of India’s workforce involved in agriculture, the GDP contribution to the nation stands significantly at only 18%, which creates a significant gap between involvement of the workforce and the output.

Also with world population set to cross 9.5 Billion people by 2050, and with India being the most populous nation, there is an estimated need to increase agriculture production by up to 70%, making it imperative for us and all the stakeholders to collectively come together, in benefitting the country’s food security along with farmer’s income and his family’s prosperity.


The challenges which needs immediate attention are (a few): –

  1. Consolidating the net acreage of irrigation lands available in the country.
  2. A shift from genetically modified seeds (green revolution) to organic-based farming.
  3. Limiting usage of manure & fertilizers, ones which are environmentally harmful
  4. Improving irrigation channels and better farm mechanization
  5. Preventing soil erosion (weather sustainability) & improving adequate post-harvest warehouse and
  6. Providing adequate cover of crop insurance & farm loans.

So how do we overcome these challenges and make agriculture a profitable business for all?

How do we make every farm a factory in itself and increase the per acre value for all in the ecosystem?

‘Agriculture Technology’ is the next wave in agriculture revolution which is set to drive the ‘Ag Ecosystem’ with new age solutions, such as farm monitoring and produce mapping, predict fertilizer usage, crop stress timely detection, data collation on cloud servers, and farmer/area auditing of farm lands.

With these – food security, process improvement and farm to fork traceability will set in, benefitting all in the value chain.

Elements of Ag Ecosystem which ensure agriculture, economic and environmental sustainability are:

Internet of Things:

IOT includes tools such as Robotics, Drones, GPS & Remote Sensing Technologies and Computer Imaging.

These refer to various low-cost sensors (with the rise in demand) on field and in space which helps determine soil conditions, groundwater levels, determine NDVI, Chlorophyll Index and highlights crop stress in time, ensuring harvest predictivity at each crop stages.

The adoption of IoT devices in agriculture is on the boom, which speaks a testimony in implementing technology-based data-driven agricultural practices.

Big Data Analytics:

Touchpoint (Data points) on farms help create millions of raw data. These data are then stored on cloud servers and algorithms are carried out, which help provide us insights into the farming agronomy and help create:

  1. New breed of drought-resistant seeds
  2. Ensure food tracking and traceability and
  3. Enhance the supply chain of seeds, crop inputs and post-harvest management
  4. Develop forecast predictability for crop cycle and increase in business avenues.

Artificial Intelligence (AI):

AI refers to creation and study of computers, and software’s capable of intelligent behaviour. This helps create ‘Self Learning Algorithms & Capabilities’, and helps automate on-ground agriculture practices.

Modern day farm activities such as field sowing, ploughing, fertilizer spray, harvesting, weeding and post-harvest land-replenishing will be carried out via applications and processes developed around AI.

Though currently in a nascent stage, with time & capital investment, all modern-day farm mapping, observation, predictability and on ground operations will be automated, leading to increase in efficiency and reduction in production cost and minimizing environmental impact.

So how does one leverage from the ‘AgTech’ revolution, and benefit from

higher productivity and profitability?

CropIn Technology, a “Make in India” startup is benefitting over 500,000 farmers through digital technology and is managing over 1 million acres of farms with IoT based mobile application for 70+ clients across 5 countries.

Enterprises across the agriculture ecosystem such as contract farming, organic farming, BFSI’s, Exports, Food Processing, Input seeds & chemicals have started benefitting results of SaaS based IoT solutions which are coupled with farm data analytics and AI for remote sensing, farm plot benchmarking. Also, farmers are now availing crop insurances / agricultural loans, transparently.

A snapshot of CropIn’s applications, which define the new age of ‘Technology based Farming’ for global agriculture:

SmartFarm: Solution for food processing, contract & organic farming companies which incorporates end to end operations, guidance system and alerts. The tool provides a real-time view of the farms: Complete geo-tagged information about the People, Produce & the Production operations. It also enables simplified control of complete farm undertakings/ set-ups scattered over geographies through a single click or a single touch.

SmartSales: Solution for Input seeds & fertilizers companies. Ensures retailer management for order, stock and payments. Provides ground level sales visibility (POG), flexible systems to conduct events and training and also empower sales staff with marketing and sales strategies.

mWarehouse: Solution for export companies and post-harvest inventory pack-house management. Ensures to provide traceability to the last mile. The application records and reports the journey of harvest produce from planting to harvesting and to the initial packaging, until the last mile of delivery.

SmartRisk: SaaS-based application which connects BFSI’s to agriculture by helping banks & insurances conduct farm linked credit portfolio & risk management services using satellite-based remote sensing and big data algorithms.

To know more about how you can benefit from these technological advancements, for your farm based agribusiness get in touch with us on: |


CropIn improves farmer’s lives with data analytics and digital apps -By Ashwani Mishra,

Ramesh, a farmer in the southern region of Punjab grows potatoes in his farm. Today, he gets accurate information on when to sow the crop, the temperature around his farm, the right mix of chemicals required, how to tackle crop infection, if any, and finally the time when the potatoes will be ready to harvest along with their quality, size and the overall quantity of yield.

The application that Ramesh uses is called SmartFarm, a data-driven farming solution created by Bengaluru-based CropIn Technology. For farmers like Ramesh, and other large companies like ITC, Mahindra & Mahindra, McCain etc., the solution is transforming a once cumbersome and unreliable process—into something intuitive and, crucially, effective.

67% of IT professionals believe mobility will affect businesses as much as the 90s internet boom. Has your business embraced mobility?

“There were great developments happening in ICT solutions in the last two decades. However, there was no company that offered solutions for agribusiness. That’s when we decided to bring cutting-edge technology for every acre of farm and provide access to every farmer possible,” says Krishna Kumar, Founder and Chief Executive, CropIn Technology Solutions.

Ripe for the picking

CropIn created a web and mobile application that includes enterprise resource planning and business intelligence for the agriculture sector. Using geo-tagging, analytics and data science tools, the solution provides insights like field management consultation and technical assistance on agricultural data to farmers, contract farming companies, NGOs and government bodies to help them improve their crop productivity.

 India is among the key global cloud markets that is set to be worth $10 billion in 2020. Have you invested in cloud yet?

For contract based farming companies or NGOs, there are field managers who constantly assess the produce and the harvest and identify the problems. For example, if there are pests in the farm, the farmer takes picture of the damaged crops, records a voice message and shares it with the experts for diagnosis, who then respond without visiting the farm.

“Farmers are now getting better quality and more produce from their farms. Banks and insurers are ready to provide them with crop loans or insurance. For export companies they now have a tool to manage their operations, make crops traceable so that harvested crops meet global quality standards,” says Chittaranjan Jena, CTO, CropIn.

With their predictive data analysis to farmers, the company has been able to cut down farmer revenue losses by 18 percent.

“There is a benefit for every player in this ecosystem, be it the farmer, or a contract farming company, or an insurer,” says Kumar who envisages that around 20 million farmers in the next five years will use their technology from the current one million.

Moving to the cloud has helped 82% of enterprises save money! Has it helped yours?

CropIn is currently working in 18 states in India and plans to be in around 18 countries in the next 12 months.

“Our client retention rate is at 92 percent and is spread across geographies and around 100 varieties of crops. With current solutions of our applications, we are defining the norms of product traceability in India and globally. Our apps can be customized to help small farmers and large corporates intuitive to use,” says Siddhartha Choudhary, Chief Revenue Officer, CropIn Technology.

The company is also working on an artificial neural network model for farmers.

56% of IT workers calling the shots believe BYOD has transformed their work culture. Has your organisation witnessed this change?

“We will have enough data for a localized area, for example, last ten years of weather information, crop trends, satellite images etc. This data will get enriched over a period of time, and the model will be self-learning. It will provide value to farmers in and around that localized area, and also to others across India and the globe to reap farming benefits,” explains Kumar.


Source Link:

Smart-Risk, an ICT Solution for Credit Risk Mitigation in Farm Loans & Crop-Insurance.

With SmartRisk, CropIn brings in the most important and valuable players of the agri-ecosystem, by making them more accessible to the farmer community. SmartRisk will benefit the Government in our sincere effort to contribute to the Pradhan Mantri Fasal Bima Yojana where the emphasis is on the one nation, one scheme type crop insurance – be it for floods or droughts. Not just the Government, but various

other allied Central & State Government bodies, private – public banks, MFC’s and NBFC’s now have a robust technology to rely on. Agriculture insurance risk handling, will now be simpler and smarter with SmartRisk,” said Chittaranjan Jena, Chief Technology Officer, CropIn Technology.

“We already are working with one of India’s leading private sector bank in the state of Bihar and Madhya Pradesh in India and the results are paying off. While currently, only few hundred thousand farmers are now benefitting from transparent loans to buy seeds, fertilizers, farm machinery and allied. Also, there are many others cooperatives and Indian state governments which are on the cusp to benefit from crop insurance during this year’s sowing cycle. At the end, we keep a farmer at the forefront of everything we do, by helping him increase his yield per acre and ensuring banks and other Govt financial institutions, do not suffer losses due to unplanned bad loans and write-offs,” said Siddhartha Choudhary, Chief Business Officer, CropIn Technology.

With 3 existing cutting edge products such as SmartFarm which ensures holistic farm management, SmartSales which benefits agro-input companies and mWarehouse which defines norms of food traceability to the last mile, SmartRisk is now directly aiming to benefit over twenty-five million Indian farmers through banking and insurance partners under (Non-Lending Technical Assistance – NLTA) by working in sync with the Government (State and Central), National Agriculture Insurance Scheme (NAIS) and various business consulting forums such as assocham and FICCI.

Source: Outlook, The News Scroll, 3 Feb 2017


Technology, Big Data, IoT are the Buzzwords in Rural Today — Siddhartha Choudhary, Cropin by Shantanu Jain

Gone are the days when the reach of technology and the very idea of it being used or available in rural was considered far-fetched. Today a farmer in rural India is as evolved in their mindset as an urban customer and does not shy away from integrating learnings into his day to day life.

Cropin Technology is one such modern-day organization which is known to provide farm-businesses/growers with farm management software and mobile apps, which enables them to do connected, data-driven farming. It allows them to take advantage of real-time data and insights from farms (an accurate view of their operation throughout the entire growing season) and to improve financial, operational and agronomical aspects.

Siddhartha Choudhary, the Chief Revenue Officer of Cropin Technology is a rural marketing veteran who has incredible experience creating clutter-breaking successful brand campaigns in the rural hinterlands. In an exclusive conversation with EVENTFAQS, he talks about the recent trends in rural marketing and the way forward.

Siddhartha Choudhary is also a Jury Member of the RMAI Flame Awards Asia 2017.

Being a rural marketing veteran, share with us how marketing has evolved in rural India over the last decade.

The rural of today has access to the same cable TV channels and the same data (internet) as the urban population. So, an average Rural person is aware and aspires to the same things as an average Urban person – best education for their kid, latest tech devices, white goods, etc. The old channels of communicating with rural may not be valid anymore. So, Marketing must evolve along with the fast-changing consumer in rural.

This means that both the mediums to reach out to rural, the messaging and the look & feel of the advertisements should change. Also, just brand promotions would not hold good in rural. The value proposition should be clearly spelled out to be successful.

There have been multiple discussions on what a typical Rural Consumer is. What do you think are the few traits that define a rural consumer?

The urban looks different from the rural in terms of infrastructure, better workplaces, higher earning and spending capacity, etc. But then in terms of personality of a rural customer, it is fast becoming like that of an urban one. While it is difficult to define traits of a rural customer, I would say if 70% of people in a community depend on farm income, it is rural. So, an average rural person, while aspiring for better things in life, is still dependent on rainfall for his farming and his income. One needs to be sensitive to such nuances.

Most brands still feel that ATL is non-existent today in rural India. Is it true or do brands need to start focusing on ATL in rural too?

ATL works for a select few products even in urban. It is also a very costly medium. I used Radio very effectively 10 years back and even today it works beautifully not just in rural but urban too. TV is not effective if one is selling an Agri-product to the farmer but may be effective for a soap brand which is making inroads in rural.

In your opinion, what are a few pointers a brand or agency should keep in mind while they are targeting rural?

Apart from everything mentioned above, everything that works in urban now works in rural. Only the execution may follow different platforms.

Share with us some of the most successful campaigns that you have created at Cropin and previously when you led WaterHealth.

At CropIn we are running a few sustainability and livelihood initiatives at the farm level. Here technology takes the centre stage and everything that we do for every initiative whether it is woman empowerment, stopping child labour, increasing productivity, etc. is through it.

At WaterHealth, we ran Unnati campaign where we identified bright rural children who were awarded education scholarship. On the business side, the impact of the campaign was great, with an ROI of 170%.

How important do you feel are platforms like RMAI Flame Awards to honour the best work in rural marketing. What has been your experience so far?

It is an amazing platform for bright idea sharing and to felicitate deserving ones. Both WaterHealth and CropIn operate in a niche space within the Agricultural & Rural Industry and hence usually are not connected with the ecosystem. With RMAI and Flame, both the organizations have got the right exposure from stakeholders.

Any landmark changes you predict that are set to impact the rural marketing domain of the country?

Technology, Big Data, IoT, Precision Agri are the buzzwords around the world in Rural. These terms will change the face of Agriculture to be able to solve the global food challenge and with this, the rural economy will change too.

Source Link

CropIn Technology on Road to Become the Backbone of Crop Insurances, to Benefit Over 25 Million Farmers in India by 2018

BANGALORE, February 6, 2017 /PRNewswire/ —

A 6-YearYoung Startup is now Betting Big on its Data Algorithms Fuelled by ‘Farm Insights and Artificial Intelligence,’ to Create Holistic Solutions for Crop Loan and Farm Insurances, to the Root Level Farmers in India

CropIn Technology Solutions , a Bengaluru-based startup is now on an onslaught of initiatives to implement the benefit of Agriculture Technology (AgTech) to the last mile. After securing the Series B funding, CropIn Technology is now investing $5 million toward its AI (Artificial Intelligence) by developing a new product called SmartRisk. This new application will be positioned along with the flagship SmartFarm application, which currently assists over 5 million farmers toward farm management, crop cycle monitoring, harvest and brings in produce traceability from farm to fork.

SmartRisk is a digital platform which helps Micro Finance, Banking and Non-Banking Financial Institutions to identify and minimize the risk in lending and insurance business. At a macro level, it leverages the remote sensing technology supported by data science, machine learning and AI to analyze cropped farm areas and to identify high risk and low risk zones. At a micro level, it has capabilities to monitor a specific farm and help enterprises identify and intervene in taking timely measures, to minimize the issues in crops.

The technology also analyzes billions of data points (weather, soil, NDVI etc.) to arrive at a score for each region at a level of 10 X 10-meter grid. This helps build a credit rating for the topography analyzed. All the analysis is then presented through simple and powerful dashboards which help businesses in decision making.

“With SmartRisk, CropIn brings in the most important and valuable players of the agri ecosystem, by making them more accessible to the farmer community. SmartRisk will benefit the Government in our sincere effort to contribute to the Pradhan Mantri Fasal Bima Yojana where emphasis is on the one nation, one scheme type crop insurance – be it for floods or droughts. Not just the Government, but various other allied Central & State Government bodies, private – public banks, MFC’s and NBFC’s now have a robust technology to rely on. Agriculture insurance risk handling, will now be simpler and smarter with SmartRisk,” said Chittranjan Jena, Chief Technology Officer, CropIn Technology.

“We already are working with one of India’s leading private sector bank in state of Bihar and Madhya Pradesh in India and the results are paying off. While currently only few hundred thousand farmers are now benefitting from transparent loans to buy seeds, fertilizers, farm machinery and allied. Also there are many others cooperatives and Indian state governments which are on the cusp to benefit from crop insurance during this year’s sowing cycle. At the end, we keep a farmer at the forefront of everything we do, by helping him increase his yield per acre and ensuring banks and other Govt financial institutions, do not suffer losses due to unplanned bad loans and write offs,” said Siddhartha Choudhary, Chief Business Officer, CropIn Technology.

With 3 existing cutting edge products such as SmartFarm which ensures holistic farm management, SmartSales which benefits agro input companies and mWarehouse which defines norms of food traceability to the last mile, SmartRisk is now directly aiming to benefit over twenty-five million Indian farmers through banking and insurance partners under (Non-Lending Technical Assistance – NLTA) by working in sync with the Government (State and Central), National Agriculture Insurance Scheme (NAIS) and various business consulting forums such as ASSOCHAM and FICCI.

About CropIn Technology:

With its mission to ‘Increase per acre value’ and vision ‘To make every farm traceable’, CropIn Technology brings in the latest computing technologies – data analytics, cloud computing, mobile apps and is enabling to interconnect all agricultural stakeholders on a single platform. Currently, in its operational span of six (6) years, the company manages over seventy plus (70+) variants of crops ranging from field crops, fruits and vegetables, plantations, spices, coffee, cotton, tea, seeds production etc. and has digitized (via geo tagging) over a million acres of farm lands across five (5) countries, thus connecting five (5) million farmers to technology.

CropIn Technology has been honoured with 6 awards and recognitions for innovations in Agri Tech and currently partners with clients such as McCain Foods, Louis Dreyfus Company, Philip Morris, Atlantic Sun Farms, Sulphur Mills and Big Basket to name a few.

CropIn’s Mission: To increase, Per Acre Value

When we started CropIn Technology (previously called CropEx Technology), little did we know the value we will bring to the eco system of the agriculture. They were few baby steps, where we looked at ‘connecting farmers to technology’ and how organizations who worked directly with the farmer could use our system and do better, every crop cycle.

As we grew, our small yet significant and highly efficient team were one day discussing the big picture which CropIn Technology aimed to strive for, and this day we realized the why, what and how of everything we were doing and looking forward to scale things up.

Today, CropIn Technology is one among those very few startups which works with various stakeholders which are directly connected to the eco system of Agriculture to which over 45% of the work force in India is a part of.

Government – CropIn today is a partner to various aided initiatives by the Central and State Government of India across different states in India and Africa. ICT in agriculture and value add to the ground level farmers has been the prime concern for decades by the Government and today is the defining opportunity for us to be a driver to the change.

Funding & AID Organizations – On projects associated with the World Bank and Corporates across the globe, CropIn adds to the value, of improving rural livelihood beyond borders. Our approach has been in contrast towards building sustainable business models and creating impact which brings in value maximization with time minimization.

Agro Input Companies – CropIn ensures to bring effectiveness in the farm demos conducted by the field team of the input seeds, chemical & fertilizer companies. The solution helps the company in not just connecting with their dealers, get updates on stock movement and payment updates but also helps determine the field force effectiveness and connects farmers directly to the company, thus building relationships, with logical solutions for all.

Contractual Farming Companies – Organizations working directly with thousands of farmers and farmlands scattered across geographies, now have visibility on their seasonal yield prediction, control crop stress in near real time and get weather updates on any upcoming frost or blight. Along with these, the management also connects and communicates with their farmers via calls and shares advisory in case a situation arises on farms.

NGO’s and Cooperatives – CropIn encourages rural entrepreneurship in agriculture. Be it the cooperatives coming together or NGO’s investing financially on imparting knowledge of technical know how’s and adoption of technology. Going ahead, the day is not far, when over 80% of Indian farmers will geo tag their plots and get farm updates and advisory – uncluttered, optimized and in their regional language for simpler understanding.

Developmental Partners – Various Governmental bodies and Private Organizations having large scale R&D and those who are innovation driven are always on the lookout on how technology can help increase profit maximization through trial and errors of innovate agricultural practices, new variants of seeds which grow faster and are sturdier to vagaries of nature. CropIn also forms the backbone to few of these organizations from sowing to harvest and monitoring of everything in between via Satellite and Data Algorithms.

Banking & Insurance – Nature has been and will be unpredictable, but how we can gauge those depends on our advancement of technical knowledge and application. In case of crop losses due to natural calamities, the government – farmers and the distribution partners have always had tough times in determining exact losses. These hinder in proportionate distribution of insurance claims as neither the right farm data are available nor the loss estimates. Along with these, agricultural loans for purchase of seeds, fertilizers, operation during crop cycles needs to be determined based farmer eligibility, soil and farm topography. CropIn here, value adds in handling these risks through in house ICT solutions, helping banks, NBFC’s and the farmers – altogether.

Processing & Exporter Enterprises: Companies who process juices, drinks, canned food or organic exports while working in sync with the farmers get to benefit from CropIn. These organizations have a large supply chain base, based across continents and follow stringent regulatory requirements for certification compliances. Our offerings ensure to pre-determine these regulations in to our system and ensure farming based on those guidelines. Post-harvest, our solutions continue to provide produce traceability (Farm to Fork), to the end user giving him/her the confidence of their purchase, by tracing it back to the farmer and farmland produced on.


Therefore, CropIn’s Mission – “to increase, per acre value” benefits all in the value chain of agriculture, by keeping a farmer, his aspirations and prosperity of his family at the forefront of everything we do.

  • Krishna Kumar, CEO, CropIn Technology (Ph- 9886310910)