Leap of Faith

Small step for a farmer. Giant leap for Agriculture

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For the contributions we have made in the agri tech space in India, we were invited to represent the country alongside our Prime Minister’s visit to Kenya. We met Mr. Narendra Modi, PM of India and Mr. Uhuru Kenyatta, President of Kenya. It was a great experience demonstrating our agri tech innovations to them! Mr. Modi not only took keen interest but also evangelized our solution for use of technology in agriculture.

We are recognized to work towards increasing the per Acre Value of the Farm, in conjunction with Indian Government initiatives around “Prosperous Farmer for a Prosperous India”. This idea is driven by providing technological solutions to the businesses working with the farmers. Our solutions are not restricted to a particular sub – sector but encompass every industry working with the farmer.

So, are multiple reasons why farmers and businesses are adopting CropIn solution. With the dire need to feed more than more people by 5050, we enable farmers to make advances in producing more for a growing world. We help them to keep up with the times of changing climatic, economic and physical conditions of the world. And what more pleasure than seeing farmer’s son being proud of this scientific change and happy to go back to farming with better returns!

Ramesh is growing Potato in the south region of Punjab and has the exact specification of when to sow the seeds, the distance between two rows, the temperature in that area, when to implement Package of Practices and how, what is the right amount of chemicals he should put, how to tackle a disease and finally how soon is his crop ready to harvest. All this is enabled because companies are using SmartFarm (CropIn product) to trickle the optimum advisory to Ramesh and in return he realizes more yield.

And what if we can monitor the farms from space, predict the output, possible negative impact and hence help improve yield further? What if we can empower the farmer with crop protection and insurance triggered by the proactive observation of farm condition through satellite imagery? Especially in a country, where today roughly 330 million farmers are affected due to drought, we can take a pre disaster approach to management. Technological initiatives at CropIn, have enabled companies to shift their focus from reacting to pre-planning by using satellite information and therefore providing financial protection to farmers. We process the data of satellite imagery to generate the rank and score of the plot, generate historical data such that the need assessment cycle time is reduced and once the satellite data indicates that an agreed threshold is reached (e.g. a specific degree of modeled crop loss), an insurance pay-out is made to the insured. Not only this, CropIn has capability to give score and a rank to even an one acre plot and help the farmer to improve per acre value by highlighting crop health and weather risk, helping him in real time to take correct measures. Thus, the economic safety is ensured to the farmer through CropIn.

Combining all this, CropIn ensures that the farmer thrives and agriculture is made sustainable. Along with CropIn, other start-ups are experimenting with these ideas and this is a great step towards delivering the right mechanisms to the farmers! We are happy that this enlightenment is shared across many groups. And so, we are assured that one day farming will be a choice of profession not because it has been running in the family but because it is a matter of pride. Do you want to become a farmer?

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